news.cuna.org/articles/120823-podcast-its-time-for-ctv
Robert Ropars

PODCAST: It’s time for CTV

Credit unions can reach streaming audience with personalized, impactful advertising.

April 14, 2022

As consumers shape their own viewing experiences through streaming services, Connected TV (CTV) offers credit unions a new opportunity to deliver personalized branding experiences that seamlessly integrate with their members lifestyle.

In this episode of the CUNA News Podcast, sponsored by Vericast, Robert Ropars, the company's senior account executive for digital, explains how credit unions can elevate their brand content through the power of CTV. Simply defined, CTV is any television set used to stream video over the internet, often via downloaded apps.

As Ropars explains, CTV combines the extensive reach of traditional television advertising with the focus and analytics potential that digital content provides. He answers the question of what CTV is—and what it isn’t—and how credit unions can deliver a premium branding experience through this growing medium.

You can listen to the CUNA News Podcast in Apple’s iTunes Store, Google Podcasts, Spotify, and Stitcher Radio.

In this episode:

2:05: The differences between CTV and OTT

4:23: Why CTV is more effective than social media advertising

6:30: The attraction of CTV advertising

9:37: The interactivity of CTV commercials

10:37: The typical CTV budget

11:41: KPIs for CTV

14:10: Where CTV ads are viewed

15:05: Can’t viewers skip CTV ads?