Video: Connecting with young members

From left: John Lanza, Shari Storm, and Ron Jooss

Video: Connecting with young members

Early affinity leads to lifelong relationships.

May 3, 2022



The brands you loved as a child are those you connect with as an adult, according to Shari Storm, CEO at Category 6 Consulting and John Lanza, chief mammal at The Money Mammals.

They talk to CUNA News Senior Editor Ron Jooss about capturing the hearts, minds, and wallets of young members Tuesday during the 2022 Co-op Think Conference.

Watch now: