Nancy Anaya
Hispanics are relieved when they discover Avestar Credit Union staff are able to converse in Spanish, says Nancy Anaya, member service representative.

VIDEO: Serving Hispanic members

Bilingual staff allows Avestar Credit Union to meet Spanish-speaking members’ needs.

September 21, 2022

Avestar Credit Union knew an opportunity existed to serve Spanish-speaking individuals in its community.

The $34 million asset credit union in Waterloo, Wis., is located in an area that includes a large number of permanent Hispanic residents and migrant workers who come to the area to work at local businesses for a portion of the year. While all of them need access to a financial institution, those who don’t speak English as their native language face a language barrier as well.

Avestar’s biggest asset is its people. Providing bilingual staff allows the credit union to build trust and form relationships with Spanish-speaking members.

In this video, CUNA News visited Avestar to learn how they’re serving Spanish-speaking members, the important role staff play, and what member response has been.