Who's your hero?

We’ve started the search for Credit Union Magazine’s 2023 Credit Union Heroes.

November 18, 2022

The credit union movement has no shortage of heroes.

Selfless, dedicated leaders who embrace financial well-being for all and community service abound in this industry.

The fun part for Credit Union Magazine staff is highlighting these leaders’ good work and the impact they have on their communities. The challenge is narrowing down and selecting these consumer champions.

It’s a good struggle—and one we’re ready to pursue as we start the search for Credit Union Magazine’s 2023 Credit Union Heroes.

These inspirational individuals are unsung credit union system employees or volunteers, working or retired, who exemplify and promote credit union philosophy, exhibit an unwavering belief in and dedication to credit union principles, and build up their communities.

They provide an alternative to predatory lenders and offer members the financial education they need to make smart decisions about their money.

We want to know: Who’s your hero?

Visit to tell us about someone you admire, how this person demonstrates credit union principles and values, and how they serve members and shape their communities.

We’ll choose four outstanding folks as Credit Union Heroes and feature them in the Spring 2023 issue of Credit Union Magazine

Our readers will then select the 2023 Credit Union Hero of the Year via a poll at

You can read about the 2022 Credit Union Heroes at

Let’s give our movement’s heroes the recognition they deserve

BILL MERRICK is deputy editor at Credit Union National Association.