121 Financial makes cents by sponsoring teen blogger
JACKSONVILLE, Fla. (2/18/14)--121 Financial CU has partnered with teen financial blogger Eva Baker to reach out to the youth market.
Baker, who is a 17-year-old residing in Jacksonville, Fla., has a popular website, TeensGotCents.com, that offers free financial information for young people. She also has an eBook, "7 Days to Centsible Savings," which is available on her website.
"As responsible business citizens, we think it is important that we help today's youth to learn and understand as much as possible about finances," said Cindy Breslin, vice president of marketing for the $432 million-asset credit union in Jacksonville.
Baker's site receives roughly 3,000 hits a month. It covers topics such as saving for college; saving money for purchases like clothes or a car; and ways for kids to earn money.
"And Eva has received a lot of positive attention for her website," Breslin said. "She writes so well to young people her age about finances and money management. So we thought her website would be a great vehicle to tell the credit union story."
Much of Baker's blog is articles about her own financial experiences. Her most recent post was about her experience opening an account with her mother at 121 Financial CU. She also announced her partnership with the credit union in the same post.
Baker was nominated for a Plutus Award in the Best New Blogger category at the FinCon financial bloggers conference last October.