Service 1st signs mascot to NIL deal

Bucknell University's Bucky the Bison represents credit union during events.

January 25, 2023

Bucknell University’s mascot, Bucky the Bison, inked a name, image, and likeness (NIL) deal with $617 million asset Service 1st Federal Credit Union in Danville, Pa., in September. 

Bucknell University students selected to be the mascot will wear a jersey patch co-branded with Service 1st Federal when attending certain events. 

The two-year NIL agreement may be the first of its kind in college sports, as the NCAA started allowing student-athletes to benefit from their name, image, and likeness in 2021.