Conference conversations: Trust and consumer behavior
Members want tools to manage their financial lives, says CO-OP Solutions’ Carrie Stapp.
Consumers’ definition of trust has become focused on capability and the ability of a financial institution to provide members the digital tools they need to manage their daily financial lives.
According to recent research, 78% of credit union members say they don’t trust their credit union to provide such digital tools, says Carrie Stapp, vice president of integrated product marketing and commercialization at CO-OP Solutions.
In this interview with Managing Editor Jennifer Plager, Stapp discusses CO-OP Solutions’ market research on consumer behavior, the way consumers move money, and the role fintechs play in members’ finances. She also previews what 2023 market research will focus on.
Listen to Stapp's conversation with Credit Union Magazine Managing Editor Jennifer Plager here.
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