From left, Open Technology Solutions CIO Jeffrey Staw; CUNA President/CEO Jim Nussle; Virginia Credit Union EVP/COO Chris Saneda; TruWest CU SVP/Chief Marketing Officer Jennifer Kimmell, equipifi VP of Marketing Jazzy Zhu; Dow Credit Union VP of Retail Operations Elton Brooks; My Community CU Chief Information Officer Randy Stolp; Co-founder/CEO Bryce Deeney, SchoolsFirst FCU EVP/CIO Jim Phillips; Head of Strategy Doug Preston, CXO Pat Scherz, MSUFCU Chief Research and Digital Experience Officer Amy Iceman Haueter; State Employees' Credit Union EVP/Deputy Chief Operating Officer Jennifer Hamrick.
equipifi Wins Best of Show at CUNA GAC
equipifi, a fintech company enabling credit unions with buy now, pay later (BNPL) offers for purchases made on debit cards, was awarded with the CUNA Technology Council’s Best of Show Award at the 2023 CUNA Governmental Affairs Conference (GAC).
“equipifi gives credit union members the ability to better manage their finances at a time when inflation is making it harder than ever to make ends meet. equipifi allows members to make purchases and then choose how they want to spread out large repayments on their terms. It provides members flexibility as an alternative to high interest credit cards or pay day lenders during tough economic times,” said Jim Phillips, EVP/chief information Officer, SchoolsFirst Federal Credit Union, and CUNA Technology Council Executive Committee and Conference Committee chair.
“For financial institutions, the solution is fully integrated into the credit union core, online and mobile applications and allows institutions the ability to customize eligibility requirements, marketing messages and offers. Creative payment products can drive adoption, increase engagement and improve the user experience,” he added.
When a purchase is made, equipifi’s integration with the credit union’s banking core accesses their account and debit card transaction information. equipifi’s decision engine uses the credit union’s eligibility parameters to automatically send BNPL offers through their digital banking platform. In this same app, the cardholder can view and agree to the payment plan in seconds and have cash deposited by their bank back into their checking account.
“We are honored to be selected ‘Best of Show’ by CUNA Councils, and to be acknowledged by some of the most influential and innovative credit unions represented on the judging panel. By enabling split payments on the debit card, equipifi helps credit unions drive the deposits, usage, and member engagement needed to stay top of wallet,” said Bryce Deeney, co-founder and CEO.