Amanda Merz
Amanda Merz, SAFE Credit Union

CUNA names 2023 Credit Union Hero of the Year

This year’s winner has deep ties to the nonprofit community.

May 1, 2023

Credit Union Magazine announced the 2023 Credit Union Hero of the Year: Amanda Merz, community impact manager at $4.6 billion asset SAFE Credit Union in Folsom, Calif.

Merz has deep ties to the nonprofit community in the Sacramento area, and these relationships provide direct insights into community needs. In her role, she works with a range of organizations that focus on SAFE’s three pillars of philanthropy: education, health care, and veterans.

“Amanda Merz takes a holistic approach to her work,” says Publisher Michelle Willits. “She has a well-rounded focus on the physical, mental, and financial health of members and the community. She knows the smallest actions can make the biggest impact.”

Also honored as 2023 Credit Union Heroes are:

Credit Union Heroes demonstrate leadership through community initiatives, movement advocacy, exceptional member service, and a dedication to credit unions' people helping people philosophy. The readers of Credit Union Magazine and CUNA News select the Credit Union Hero of the Year via an online poll.

Read more about Merz and the other Credit Union Heroes at