Watch: Leading with an ‘intrapreneurial’ mindset

As director of the Small Business Development Center at the University of Wisconsin, Michelle Somes-Booher specializes in taking ideas and turning them into positive business outcomes.

In this interview, Somes-Booher shares insight from her session at CUNA Management School on intrapreneurship—leading organizations through change with an innovation mindset.

As Somes-Booher says in this interview, innovation is much easier if organizations have the right tools in place. Using those tools, Somes-Booher guided third-year CMS students through the process of innovating internally, including creating their own value proposition and identifying target audiences.