PODCAST: ‘Engage every day’
Co-op Solutions’ Todd Clark on how credit unions can build deeper connections with members.
There are countless ways to connect with consumers in 2023. There are also countless competitors seeking to make those connections.
Co-op Solutions President/CEO Todd Clark joins the CUNA News Podcast to discuss how credit unions can navigate the fintech-heavy landscape by engaging members every day.
“Pursue a deeper connection with your members via payments and microinteractions,” he says. “Payment data tells you a lot about your members, and gives you real insight if you know how to use it.”
Clark and CUNA Digital Media Design Specialist Yeekeng Yang also discuss the payments technology landscape, market research that came out of 2023 Co-op THINK, challenges credit unions face in the technology realm, and more.
You can listen to the CUNA News Podcast on Apple Podcasts, Google Podcasts, Spotify, and YouTube.
In this episode:
0:43: Episode introduction
1:15: Intro to Todd Clark and Co-op Solutions
1:50: The latest on Co-op Solutions’ digital payments and financial technology
4:08: Market research results from 2023 Co-op THINK
5:25: Day-to-day member interactions
6:26: Engaging every day
7:20: Building financial relationships
7:58: Co-op Solutions’ product and technology roadmap
12:50: Challenges and opportunities ahead for credit unions
15:07: Build, buy, partner
17:08: The changing definition of trust
18:38: 2024 Co-op THINK
19:45: The credit union landscape