Diamond Award categories increase to 37 in 30th anniversary year

October 31, 2023

CUNA Marketing & Business Development Council’s 30th annual Diamond Awards will feature three new categories this year

"Every year, we strive to ensure the Diamond Awards resonate with the evolving landscape of credit union marketing. The addition of these new categories is a testament to our commitment to embracing change and innovation," said David Rohn, vice president of CUNA Councils.

The new categories are:

  • Foreign Language or Multilingual Campaign
  • Partnership, Endorsement, or NIL Efforts
  • Public Relations Campaign

The three new award categories bring to 37 the number of awards which will be presented during the CUNA Marketing & Business Development Council Conference, March 17-20 at Caesars Palace in Las Vegas. 

The awards ceremony is the highlight of the conference, dedicated to recognizing credit union professionals for their exceptional marketing and business development achievements.

"Over the past 30 years, the Diamond Awards have celebrated the most innovative, passionate, and talented individuals in the credit union industry," Rohn said. "This year, set against the iconic backdrop of Las Vegas, we're poised for an unforgettable event."

A snapshot of the other award categories includes:

  • Direct Mail (Single or Series)
  • Segmented Marketing
  • Re-Brand/New Corporate Identity
  • Financial Education
  • Video – Non-Commercial 

The early bird award nomination deadline is December 13, 2023. The Council encourages all credit union professionals to nominate deserving colleagues and be a part of this grand celebration of industry excellence.