PODCAST: Marketing innovators
Award-winning marketers share how they approach the craft.
Colleen Desselle is a big proponent of continuous learning.
“When you quit learning, you quit living,” says Desselle, chief marketing officer at $458 million asset CSE Federal Credit Union in Lake Charles, La.
As associate vice president of community engagement and public relations at $969 million asset Greater Texas Federal Credit Union in Austin, Rachel Bond’s work life revolves around investing in the community and building relationships with organizations and members.
While Desselle and Bond hold different roles, they have at least one thing in common: the Marketing & Business Development Council recognized both with top honors this year. Desselle received the 2023 Lifetime Achievement Award, and Bond was named the 2023 Community Impact Professional of the Year.
In this episode of the CUNA News Podcast, associate editor Brock Fritz talks to Desselle and Bond about their innovative approaches to marketing and business development.
Desselle shares her family history of credit union service and explains how she’s grown the credit union’s marketing and business development efforts over the years.
Bond details her approach to financial education, community outreach, and partnerships.