news.cuna.org/articles/123468-podcast-how-to-grow-strategically
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PODCAST: How to grow strategically

Kasasa CEO Gabe Krajicek on how community financial institutions can adapt to a changing competitive environment.

February 15, 2024

Community financial institutions are facing stiff competition.

How can they outdo their competitors, navigate the changing financial environment, and bring in new deposits?

America’s Credit Unions Digital Media Design Specialist Yeekeng Yang welcomed Kasasa CEO Gabe Krajicek on the podcast to answer these questions and more. They discuss challenges facing credit unions, the importance of adapting to change, how to address liquidity issues, and how Kasasa helps community financial institutions grow core deposits.

“There’s been a big change in funding costs, and reacting to that has been a big shift for a lot of institutions,” Krajicek says. “Compounding that fact is they’ve got more competition than they’ve ever had, and the competition is more sophisticated than it’s ever been. It’s a tough row to hoe to find new deposits and consumers who want to sign up at a local institution.”

Listen to the full episode on Apple Podcasts, Google Podcasts, Spotify, or YouTube.