PODCAST: Proving the credit union difference

Credit unions deliver billions of dollars in financial benefits to both members and nonmembers—and now we can prove it.

The Credit Union Impact Dashboard from America’s Credit Unions provides an easy, interactive way to demonstrate how credit unions outperform their peers. It updates in real time to tell the credit union story, measure their transformative power, and showcase how they outperform other financial institutions.

"We’re taking all the great stories and narratives, and bringing them to life with data,” says Mike Schenk, chief economist at America’s Credit Unions. “The dashboards allow us to build out and communicate the narrative around the data, bringing information to life in a new, dynamic, and interactive way that’s going to help credit unions.”

In this episode, Schenk and America’s Credit Unions Senior Economist Ligia Vado explain the dashboard and what it can do, the importance of quantifying the credit union difference, and more.

Listen to the full episode on Apple Podcasts, Google Podcasts, or Spotify.

In this episode:

1:43: What’s the dashboard, and why was it created?

5:21: An interactive digital dashboard

6:55: Who are you trying to reach?

9:05: How data looks in your backyard

11:10: What the dashboard looks like

13:43: Digital storytelling

14:22: Data tells an impactful story

18:02: Credit unions’ impact on local economies

25:00: What’s next for the dashboard?

28:07: Upcoming timeline

30:10: Closing comments