Celebrate Hispanic Heritage Month

This is a great chance for CUs to approach the nation’s largest and fastest-growing ethnic group.

September 21, 2010

Hispanic Heritage Month, which runs Sept. 15 to Oct. 15, celebrates the rich history and diverse culture of the nation’s largest minority group. And there’s a lot to celebrate.

De Dios
video Watch a video about Hispanic Heritage Month.

Many nonprofit groups, schools, and other organizations hold cultural fairs, festivals, and other events to raise awareness of how the Hispanic culture has influenced all aspects of American life.

President Lyndon Johnson established Hispanic Heritage Week in 1968. And in 1988, President Ronald Reagan expanded the celebration to one month.

During Hispanic Heritage Month, many Latino nations celebrate their independence from Spain. The period ends Oct. 15—near the date of Columbus Day and Dia de la Raza (“The day of the race”), a celebration of Hispanic heritage in Latin America.

There are many ways credit unions can participate:

  • Inform your members and the community about Hispanic Heritage Month events;
  • Learn about different cultural celebrations the makeup of your local Hispanic community;
  • Partner with a local organization or event to support a Hispanic Heritage Month activity; and
  • Inform the Hispanic community about your credit union’s efforts to meet their financial needs.

Of course, you can celebrate the Hispanic culture and heritage any time. This can be as easy as visiting a new part of town, having dinner at a new Latin American restaurant, or getting to know a Hispanic co-worker or neighbor.

These are great opportunities to learn about the nation’s largest, fastest-growing, youngest, and most underserved ethnic group.

MIRIAM DE DIOS is vice president of Coopera Consulting, Des Moines, Iowa. Contact her at 866-518-0214.