CUNA Tools November 2010

November 1, 2010

Tell Members CUs Are Safe

Since the National Credit Union Administration (NCUA) took control of three more corporate credit unions, all credit unions are in the news again, and the reporting isn’t always accurate.

Now is a good time to reassure members that their money is safe at your credit union by giving them these products from the Credit Union National Association (CUNA).

Safety & Soundness

This statement stuffer explains how the National Credit Union Share Insurance Fund works and what it means for members’ deposits.           

Examples include insurance for single ownership, joint ownership, and other types of accounts. (Statement stuffer: Stock No. 28540; drive-up envelope: Stock No. 29036)

It’s Still ‘Business as Usual’ at Your CU

During a lingering recession, credit unions remain strong financial institutions. Let members know that your credit union is always a great place for them to manage their money and reach their financial goals. (Stock No. 28911)

For a limited time, both statement stuffers are available at reduced prices.

Booklet Explains Share Insurance

This 56-page booklet, prepared by NCUA, answers questions members frequently ask about credit union share insurance, and it provides examples of insurance coverage. Newly revised, the booklet describes the $250,000 level of share insurance made permanent by the financial reform legislation of 2010. (Stock No. 28539)

To order these items, visit; enter the stock number in the search box. For telephone orders, call 800-356-8010, press 3.

Higher Bar for Board Skills

NCUA soon will require federal credit union board members to understand their credit union’s balance sheet and income statement, and have a working familiarity with basic finance and accounting practices.

In preparation for the pending regulation, CUNA presents the Board Financial Literacy Certificate for volunteers. You can earn the certificate by:

  • Completing seven self-study CUNA Volunteer Achievement Program courses; or
  • Attending CUNA’s Finance for Non-Financial Managers & Volunteers School, April 3–6, 2011 in Nashville, Tenn. (Also to be offered as an eSchool; date to be announced.)

After finishing either track, volunteers complete the appropriate assessments to earn the certificate.


New Formats Promote CU Services

Credit unions communicate to their members in a variety of ways. These additional resources ensure that information on credit union services and benefits reaches all members.

E-statement stuffers

Here are electronic versions of some popular printed statement stuffers you can post on websites or include in e-statement notifications. Two currently available are:

• Local. Trusted. Serving You. (Stock No. 29612E); and

• There’s Nothing Like a Credit Union. (Stock No. 20158E)

For more information, visit and enter the stock number in the search box.

Custom drive-up envelopes

Customization is now available for all full-color drive-up envelopes. Highlight important services ranging from security to refinancing loans, while promoting your credit union as the go-to resource.

For product details, visit and select “drive-up envelopes” under member education.