GAC 2013

Maxwell, Herring Winners Reflect CU Principles

Host of innovative initiatives demonstrate CUs’ dedication to social responsibility.

February 13, 2013

This year’s Dora Maxwell Social Responsibility Community Service and Louise Herring Philosophy-in-Action Member Service awards winners have demonstrated a dedication to social responsibility, working to better their communities and improve members’ financial health.

Community initiatives first-place Dora Maxwell winners coordinated include:

  • Hosting a “bike-a-thon” to raise funds and awareness of prostate cancer.
  • Launching "Operation: Maximum Impact," a version of the television series “Extreme Makeover: Home Edition,” to assist members in need.
  • Raising funds for the Georgia Health Sciences Children's Medical Center by leveraging a parking lot, which is convenient to a local concert venue.
  • Sending individuals with special needs to summer camps through an “Adopt a Camper” fund-raising campaign.
  • Hosting a Military Appreciation Day at a minor league baseball ballpark.
  • Funding a “Secret Meals for Hungry Children” program to feed at-risk children on the weekend when school lunch program aren’t available.
  • Repurposing a former office for a local nonprofit organization that provides health-care services to the uninsured or underinsured.
  • Supporting hospitalized children with a music therapy program so they can work through trauma and developing coping strategies.
  • Raising funds to build a pirate-themed distraction therapy room at a local children’s hospital.

First-place Louise Herring winners demonstrated member service and financial education outreach by:

  • Offering a matched savings program for first-time homeownership, microbusinesses, higher education, and vehicle purchases.
  • Partnering with social service agencies to open microbranches within their facilities for underserved members.
  • Inviting members and potential members to save money by offering a free review of current bills and credit reports.
  • Providing members an estate planning essentials program to give them tools to plan and obtain peace-of-mind.
  • Presenting $8,000 in scholarship awards to students annually.

All winners will be honored during the GAC.