CUNA Marketing & Business Development Council Conference
Cover MBD13

Highlights from Anaheim

Check out photos from Monday’s conference sessions.

March 26, 2013


Learning may be CUs’ only sustainable advantage, says Patrick Adams, CEO of St. Louis Community CU. “If we’re a little better and a little faster, we’ll win.”


“Marketing is the function capable of creating the most transformation because we tell stories,” says Jim Stengel, author and former Procter & Gamble executive. “We pass brands down to our children.”


Author Jim Stengel (left) and Cisco Malpartida Smith talk about the importance of having a brand built on ideals. That’s the central theme of Stengel’s book, “Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.”

Stengel signed copies of his book during a reception in the Exhibit Hall.


The financial services industry is too reactive, embracing new tools and technologies only “when they’re not cool anymore and it’s too late,” says Trevor Hendrickson, founder of theWEBcentric. He identified several current technologies that aid in effective marketing and business development.


Nearly 500 people are attending the 20th Annual CUNA Marketing & Business Development Council Conference in Anaheim, Calif.—the group’s biggest conference ever.