Photos From Miracle Jeans Day
With the help of CO-OP Financial Services' Miracle Match, Sooper CU in Arvada, Colo., raised almost $9,000 during its first Miracle Jeans Day and Miracle Balloons campaign.
Kinecta FCU in Manhattan Beach, Calif., raised more than $24,000—the most of any individual CU—through its Miracle Jeans Day campaign. Under the motto "Going Casual for Kids," Kinecta FCU employees decorated branches with Miracle Balloon icons reflecting members' donations to local CMN Hospitals.
Everything's bigger in Texas—including participation in Miracle Jeans Day. PrimeWay FCU of Houston, one of 52 individual state CUs to get involved, shared its commitment to the community by posting photos of decked-out employees to various social media outlets. California had the second-best participation with 43 CUs, while Pennsylvania and New York had 33 each, and Ohio had 31.
Spurred by tweets from the CU Association of the Dakotas, CUs in North Dakota and South Dakota signed up in record numbers to participate in Miracle Jeans Day. The South prevailed 17-13 in the battle of the states—a 600% participation increase from 2011. But the real winners were CMN Hospitals, netting more than $5,700. Employees from Dakota Plains CU in Edgeley, N.D., sported jeans and "Credit Unions Rock" T-shirts.
More than half of Montana CUs participated in Miracle Jeans Day 2012. Employees at Bear Paw CU in Havre wore Miracle Jeans Day stickers with their denim to reinforce to members the CU's support of the local CMN Hospital.
Employees at the Fisher's Landing branch of iQ CU in Vancouver, Wash., staged a bake sale to encourage members to donate to the Miracle Jeans Day campaign. The winning branch received a tailgate hosted by the CEO. Staff got in the spirit by wearing their favorite teams' colors.
Edge FCU in Liverpool, N.Y., successfully engaged staff and members in its Miracle Jeans Day efforts by proudly displaying cards signed by members who donated $1 or more to the cause.