CUNA Plans ‘Today Show’ Foray During ACUC

Watch for friendly CU faces outside the Rockefeller Center concourse Wednesday morning.

June 27, 2013

CUNA will lead a group of America’s Credit Union Conference (ACUC) attendees to the Today Show set Wednesday, July 3, to hand out copies of Jean Chatzky’s “Money Rules,” carry “Don’t Tax My Credit Union” signs—and hopefully gain national exposure for the credit union cause.

“Money Rules” author Jean Chatzky will appear on the Today show Wednesday, News Now reports. She addressed CUNA's Governmental Affairs Conference in Washington, D.C., in February.

“Money Rules” features more than 90 tips on how consumers can build wealth.

The Today Show visit also presents an excellent opportunity to spread credit unions’ “Unite for Good” and "Don't Tax My Credit Unions" messages to a national television audience, News Now reports.

“Unite for Good is about action,” says Paul Gentile, CUNA’s executive vice president of strategic communications and engagement. “It’s about coming together to help build a better future for credit unions. While in New York we will give credit unions the ability to take action and show their cooperative spirit.”

CUNA invites conference attendees to meet in the lobby of the Hilton New York at 6:15 a.m. Wednesday, at which time they’ll join the audience outside the Today Show studios. Attendees are encouraged to wear the “Unite for Good” T-shirt they’ll receive as part of their registration materials.

The first 50 attendees to show up at the event will receive a free Starbucks gift card, compliments of CUNA. offers these tips for “how to get on the Today Show”:

  • Wake up extra early and get to the corner of 49th and Rockefeller Center before dawn;
  • Stay to the Southeast corner—behind where the anchors sit.
  • Dress for the weather and wear comfortable shoes.
  • Enjoy yourself—show your friends how much fun you’re having in New York.

ACUC runs from June 30 to July 3. Visit our conference page and News Now for onsite coverage.