news.cuna.org/articles/39308-gauge-your-social-media-reach

Gauge Your Social Media Reach

A high level of interaction among followers is a sign of strong media engagement.

June 13, 2014

When determining your social media impact, think bigger than “likes” and “followers,” advises Amaia Kirtland, CUNA’s social and digital media manager.

“It’s important to look at who’s participating and see the big picture,” she says. “If you have active members following you, you’re getting a much bigger reach than the one person who pushes the ‘like’ or ‘follow’ icon.”

Another good measure of social media success is whether your followers interact with you by sharing comments and content, and asking questions, Kirtland says.

If that’s the case, “you’re having a bigger impact with your audience and membership,” she says.

Above, Kirtland discusses social media engagement—and some common social media mistakes organizations make.