Social Media Maven Shares Wisdom in #CUNAChat Debut

Don't just jump in to social media, best-selling author advises.

June 18, 2014

Great social media strategies don't occur accidentally, social media maven Amber MacArthur explains.

Amber MacArthur"Have a plan in place, a long-term strategy to achieve your goals and objectives—don't just jump in!" she says.

MacArthur shared many nuggets of wisdom last week during CUNA's first-ever Twitter chat, offering a preview of the topics she'll address as a keynote speaker at the 2014 America's Credit Union Conference (June 30 through July 3 in San Francisco).

Using the hashtags #CUNAchat and #ACUC, credit unions nationwide picked the brain of "@AmberMac," a TV host and bestselling author who has built a following of nearly 100,000 Twitter users.

For an abbreviated recap of the chat, view the tweets below.

CUNA conducted a second live Twitter event last week through the @ASmarterChoice handle—a #CashChat with personal finance expert Tarra Jackson (@MsMadamMoney). Check out the CUNA Storify page that recaps Jackson's tips, and look for more #CUNAChat opportunities in the near future.