Steve Farber

Farber: ‘Extreme,’ ‘Leadership’ Are Synonymous

To lead, one must be extreme, America’s CU Conference keynoter says.

June 19, 2014

Steve Farber

While the idea of “Extreme Leadership” is the cornerstone of Steve Farber's work, to the man who travels the country championing this message, the term is actually redundant.

To lead, Farber believes, one must be extreme.

“People use the words leader and leadership too loosely,” Farber told CUNA's News Now. "It's so much more than a title. Someone who is really leading is involved in the active transformation of their organization. We're looking at what's around us and thinking 'How it can be significantly better?'

“It's my way of trying to get people to understand that it's not enough to call yourself a leader,” he continues. “You need to be extreme—it’s just real leadership.”

Farber, founder of The Extreme Leadership Institute and author of "The Radical Leap" and "Greater Than Yourself," will introduce these principles and more at CUNA’s America’s Credit Union Conference, June 29 to July 3 in San Francisco.

Farber says his presentation won’t be a theoretical discussion, but instead “a road map for practicing extreme leadership.”

His credo of extreme leadership: Do what you love in the service of people who love what you do. That sentiment lends itself well to the work credit unions carry out every day.

“The relationships that credit unions strive to build with their members is a very special thing,” Farber says. “Extreme leadership is an act of the heart.”

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