Scenes from Tuesday at ACUC
Keynoter Simon Sinek, a leadership expert, was one of the day's highlights.
When implementing branch-transforming technology, make sure members understand it, says Brian Porter, Diebold’s director of branch transformation/advisory services, during an Industry Trends and Best Practice Session Tuesday. “This is a big deal when you’re changing a familiar environment,” he says.
“CUs must prepare for new innovations on the payments, technology, and other fronts to remain relevant to consumers,” Doug Benzine tells attendees of an Industry Trends and Best Practice Session Tuesday. Benzine is CUNA’s vice president of publishing and strategic resources.
To cultivate the next generation of leaders, executives must always be thinking about their legacy, says leadership guru Steve Farber, during a Tuesday Executive/Young Leaders Series Session.
"If you care about your legacy, it's not going to happen by osmosis. Start talking, find your bench, and invest your knowledge and wisdom in this next generation.”
And how do you help young people learn leadership? "Involve them in community or business service projects,” Farber says. “Give them the experience of leading--and then give them feedback."
“CUNA isn’t skipping a beat” despite the departure of former CEO Bill Cheney, says acting CUNA President/CEO Bill Hampel, during Tuesday’s General Session.
ABBA isn't just the pop band from Sweden. To marketer Jeffrey Rohrs, it stands for Always Be Building Audience. Keeping audiences engaged is the challenge for marketers in the future. It wouldn't hurt CUs to take a page from the late-night comedians, who employ "warm-up" acts to prime their TV audiences. That's how you have to think, always priming your audiences with content, says Rohrs, vice president, Marketing Insights-ExactTarget, during a Tuesday Discovery Session. Lady Gaga, for instance, conducts question-and-answer sessions with fans on Twitter, giving away some of her content--often before she's ready to come out to sell them something new.
"Talent will make or break your culture," says Mollie Bell, chief engagement officer for Filene Research Institute. Speaking to attendees at a Discovery Session, Bell says that at the end of the day, "talent wins, but you have to develop it in a very deliberative culture." Bell defines culture as a sense of identity for an organization and its people, citing Google and IDEO as leaders in creating that identity for employees. "If I visit your branches, will I get a sense of who you are?" Bell asks.
Consider your objectives before purchasing an enterprise risk management (ERM) solution, says Jeff Owen, senior consultant for The Rochdale Group, during one of three Industry Trends and Best Practice Sessions on Tuesday.
CUNA Interim Chief Economist Mike Schenk describes a "mildly rosy" economic forecast for attendees at his Discovery Session. Urging CUs to "keep perspective," Schenk says what concerns him a lot remains the massive job losses as a result of the most recent recession. "Bad things happen when you live through events like this," he says, citing divorce, health issues, and personal financial instability. And the average duration of unemployment--currently 34.5 months--is a long time. "It's why there remains a disconnect between overall consumer confidence and the day-to-day struggles consumers still face."
ACUC attendees share stories of the CU difference with the help of a sketch artist. The effort is part of Unite for Good, a program the leagues developed to achieve the CU movement’s shared goals of removing barriers, creating awareness, and fostering service excellence.