Pam Evans

Singing and Dancing to Inspire Staff

Pam Evans has a knack for coaching, motivating, and leading.

September 30, 2014


PAM EVANS’ CAREER SPANS from teller to executive. And at every stop, she has demonstrated her knack for coaching, motivating, and leading.

Currently the assistant vice president of member service at First Alliance Credit Union in Rochester, Minn., Evans’ commitment to the movement is clear: “My goal is to motivate, uplift, and inspire staff, and continually paint the landscape of how each person contributes to the big picture of the credit union.”

For the past 21 years, Evans has built a career in the credit union industry with its “people helping people” philosophy. It’s a philosophy that “closely mirrors the way I live my life.”

Evans’ colleagues Jenna Taubel, marketing coordinator, and Lisett Comai-Legrand, assistant vice president of operations, agree when they say, “If Pam isn’t still advocating for our members in 10 years, she’ll surely be a motivational speaker or life coach.”

Evans says she’s 100% committed to the success of her staff and the credit union’s programs and initiatives.

“I recognize that one of my strengths is the ability to communicate, coach, and develop staff,” she says. “It’s exciting to see them overcome challenges and be empowered, leading to their success in our credit union and in their personal lives.”

When First Alliance held an internal competition to go after loans members had with other financial institutions, Evans went the extra mile. She sent out an email to build excitement for the competition, and after running through the guidelines and prizes, she closed with some rhyming verses:

“So, all in all, I think you see
There’s so much to be won.
So everyone get your ‘Sales Swag’ on
And let’s begin the fun!”

The competition netted $1.8 million in new loans, surpassing the goal by $800,000, Evans says.

The verses that went out to all of her colleagues prove that Evans will do just about anything to inspire enthusiasm in others.

“I’m never afraid to laugh—even at myself. I have danced on my desk, played catch with Nerf balls in the lobby, and enticed staff and members to sing and play along,” she says.

All joking aside, Evans notes that she has seen great changes take place in the credit union movement during the past two decades.

“Credit unions have come into their own over the past 20 years,” she says. “We recognize that we must invest in sales and service training for employees, technology, and infrastructure, as well as member and political advocacy, to continue to make credit unions a viable alternative for consumers.”