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What Are You Reading?

Year-end ‘best’ lists offer entrepreneurial insights.

January 14, 2015
I recently spent a weekend catching up on my reading—magazines, blogs, books. A long overdue activity.
 
Soon I found myself immersed in articles about what you should be reading—in particular, the year’s best business and management books.
 
A consistent message this past year in these pages, at credit union conferences, and throughout the business world is that for credit unions to thrive, they must adopt an entrepreneurial spirit and master innovation. And that’s why Inc.’s “best” list always piques my interest.
 
Geoffrey James, Inc.’s contributing editor, explains some of his selections for best business books:
  • “The Gen Z Effect: The Six Forces Shaping the Future of Business” by Tom Koulopoulos and Dan Keldsen. The book’s thesis is that technology, rather than separating the generations, actually brings them closer, James says. This is part of a larger shift in how people think about business and life.
     
  • “Scrum: The Art of Doing Twice the Work in Half the Time” by Jeff Sutherland. “I get tired of people insisting that to get more done you have to spend more hours doing it,” James notes. “That’s simply not true. You want to work smarter rather than harder, and this book gives you some real-world techniques for making this happen.”
What books top your list—and why? I asked a few credit union Rock Stars, and here are some reviews:
  • Jonathan Patrick suggests “The Dream Manager” by Matthew Kelly. Dubbed a “business parable,” the author asserts the future of your organization and the potential of your employees are intertwined. To Patrick, senior vice president/chief lending officer with UT Federal Credit Union, Knoxville, Tenn., this book will help your employees “get what they want from their jobs—and you’ll get what you want.”
     
  • Kristen Mashburn, vice president of marketing, Listerhill Credit Union, Sheffield, Ala., likes “The Accidental Creative,” by Todd Henry. “While this book is written for ‘creatives,’ Henry points out that if your job is to solve problems and create strategies, you fit into this category.” (And check out his podcast, too, she adds.)
     
  • Josh Allison, relationship development manager for Horizon Credit Union, Spokane Valley, Wash., says you should consider “Linchpin,” by Seth Godin. He says Godin “nails the new era of the workplace. It’s not how much you know. It’s what you do with it. It’s how you engage, lead, and inspire.”
We have more book talk to share online. Join the conversation!
 
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ANN HAYES PETERSON is Credit Union Magazine's editor-in-chief.