news.cuna.org/articles/39740-execs-waiting-for-big-change

Execs Waiting for Big Change

The big data revolution has yet to arrive.

December 29, 2014

The big data revolution has yet to arrive, according to eMarketer.

While executives continue to expect big data to transform their world, it’s not yet changing business at a fundamental level.

Only 5% of executives say big data’s primary effect is changing the way they do business, according to a 2014 Accenture poll.

These executives say its primary effect is impacting customer relationships (37%), redefining product development (26%), changing the way they organize operations (15%), optimizing the supply chain (9%), and making the business more data-focused (8%).

Still, 89% of surveyed executives say the revolution is still on the way and could impact business as much as the Internet has.