CUNA Mutual links members, agents with live video chats

February 9, 2015

MADISON, Wis. (2/10/15)--CUNA Mutual Group has launched a new, real-time service to help simplify the purchase of personal insurance products for credit union members.

Click to view larger imageCUNA Mutual Group's TruStage Connect features live video and text chat.

TruStage Connect is a live video and text chat for the life and accidental death and dismemberment insurance offered through It also leverages the expertise of licensed insurance agents who can share their screen with the consumer to help them navigate the website to shop for insurance.

"Expanding the TruStage customer experience to include live chat is a direct reflection of our continued focus on today's consumer," said Susan Sachatello, TruStage senior vice president. "We care about making it easier for them to evaluate and choose insurance that best fits their needs. Through live chat, our licensed experts simplify the task of choosing and buying life insurance."

The new live video chat service is one of the first of its kind in the insurance industry, connecting consumers with a licensed agent as they browse the website to shop for insurance products. It's also the latest example of the company's ongoing commitment to consumer-focused initiatives and innovation.