CU Direct launches next generation of AutoSMART shopping site

October 28, 2014

ONTARIO, Calif. (10/29/14)--CU Direct has launched the next generation of its CUDL AutoSMART online auto-shopping program. 

The new CUDL AutoSMART helps credit unions create brand awareness with members by providing features such as white-label branding and customizable homepage images and content.  The vehicle-shopping platform's new design also includes ad space and custom content capabilities, providing additional opportunities for credit unions to market and promote products and services.

Members can shop online across multiple devices, including smartphones and tablets, through the new, mobile-optimized design experience. The site provides members a with a "walk the lot" feel, the ability to apply for a credit union loan, a research hub and a soft-touch login that allows members to save search results and connect with credit unions.

Currently more than 1,000 credit unions are using AutoSMART to drive member engagement and loyalty and to help increase auto loans.