Conn. league launches marketing initiative for small CUs

April 16, 2015
MERIDEN, Conn. (4/17/15)--Connecticut credit unions with less than $25 million in assets will receive marketing assistance from the Credit Union League of Connecticut, thanks to a partnership with Your Marketing Co., Greenville, S.C.

"As the Credit Union League of Connecticut works to realize our vision that Connecticut consumers choose credit unions as their best financial partner, we are committed to doing whatever it takes to remove barriers, create awareness and foster service excellence," said league President/CEO Jill Nowacki.

General branch collateral and statement stuffers will be provided to eligible credit unions.

The partnership will allow the league to help remove a barrier--steep costs for professional marketing services--for small credit unions, she added.

The first campaign, which starts this month, encourages members to consider refinancing their auto loans with a credit union.

Customization options are available at a discounted fee for credit unions, and the league has offered some free printing services available by request.

"There are many conversations around how the system can strengthen small credit unions, but it is not always easy to take action around this idea," Nowacki added. "Our partnership with Your Marketing Co. helps those small credit union CEOs who are wearing the marketing hat to take it off and still access high-quality, professional marketing materials that will likely help credit unions improve their bottom line."