Coopera, National Federation partner to reach immigrants
NEW YORK (1/8/15)--Coopera and the National Federation of Community Development Credit Unions have launched a national campaign to reach unbanked and underbanked immigrants in the United States with credit union products and services linked to immigration and legalization efforts.
Des Moines, Iowa-based Coopera consults with the credit union industry on the Hispanic market. The New York-based federation helps low-income people of all races and ethnicities achieve independence through credit unions. The campaign will help credit unions act on President Barack Obama's recent executive order providing deportation relief for nearly half of the undocumented immigrants in the United States today.
The campaign addresses immigrant needs regardless of country of origin but includes a special focus on Hispanic immigrants, the nation's largest minority and one of the fastest growing. Events include webinars hosted by the Credit Union National Association and roundtables in California, New York and Texas, states with some of the largest Hispanic populations in the United States.
Scheduled events include:
- Immigration Executive Order and Financial Inclusion Webinar: Part 1, 1 p.m. (CT) Jan. 13. Speakers include a U.S. Citizenship and Immigration Services official to provide credit union leaders with an understanding of the executive order on immigration, plus information on the networks and providers that are mobilizing to serve immigrants right now;
- Financial Inclusion for Immigrant Consumers: Los Angeles roundtable, 9 a.m.-5 p.m. (PT) Jan. 16. This roundtable agenda includes speakers from credit unions successfully serving legal and undocumented immigrants to city and non-profit immigration services and representatives of financial products and services specifically designed for immigrants; and
- Immigration Executive Order and Financial Inclusion Webinar: Part 2, 1 p.m. (CT) Feb. 11. This webinar focuses on the Hispanic immigrant population, one of the fastest growing and most underserved in the United States today. Attendees will learn about the immediate financial needs facing Hispanic immigrants as well as best practices for the launch of or expansion of credit union strategy to service this market.
Coopera and the federation are asking credit union leaders to take part in a brief survey designed to get a bead on the movement's readiness to serve immigrants today.