news.cuna.org/articles/High_tech,_high_touch_at_McGraw-Hill's_new_fin_wellness_center

High tech, high touch at McGraw-Hill's new fin. wellness center

March 4, 2015

NEW YORK (3/5/15)--Financial literacy and wellness driven by state-of-the-art technology is the focus of McGraw-Hill FCU's new Financial Wellness Center in New York City.

Click to view larger imageMcGraw-Hill FCU President/CEO Shawn Gilfedder, left, and Androy Forrest, McGraw-Hill FCU member experience lead associate, explore some of the new technology in the credit union's New York financial wellness center.

Marking a dramatic departure from the traditional financial services branch, the financial wellness hub provides a fully immersive non-teller, paperless and technology-driven concierge environment that goes beyond providing low-cost and convenient "banking."

"We are a not-for-profit member-based credit union that is fiercely committed to providing exceptional service within a low fee environment that will help them reach their financial goals," said President/CEO Shawn Gilfedder. "The Financial Wellness Center is the physical realization of our industry-changing approach. There is no location like this in New York or anywhere else in the nation; it is truly a new paradigm in providing members with financial wellness." 

The core mission of the center is to help consumers learn budgeting, savings and money management skills for improving their financial lives while assisting them with setting and meeting short- and long-term financial goals.

Every member is provided with a financial services consultant--not a "bank teller"--who will stand side-by-side with them to understand and explore their personal financial position and goal.

Click to view larger imageMcGraw-Hill FCU's financial wellness center offers state-of-the-art touch-screen technology. (McGraw-Hill FCU Photos)

Consultants are armed with tablet devices to introduce members to ideas and explain how to use credit, secure better rates, implement savings strategies and learn how to leverage different kinds of debt.

For self instruction, the center provides large touch-screen kiosks for access to the "Financial Wellness University" educational tools, resources and videos.

The credit union, which is hosting a weeklong grand opening celebration through Friday, also will offer financial wellness programs to employers.