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Coming home

Matt Duthler had a need to connect with family and community at Northland Area Federal Credit Union.

Making the digital-savvy feel welcome

Innovation is the keyword that powers Koren Greubel’s search for better ways to meet member needs at West Community Credit Union.

‘Pay it forward’ training

Virginia educators benefit from Dawn Lindley’s passion for financial literacy education.

Marketing|CU Rock Stars 2017

'Data Diva' drives down inefficiency

Audra Wilder looks for ways to automate processes within the marketing department.

Marketing|Podcast

PODCAST: Create products that generate emotion

'You're selling [customers] what you're selling them because of their interests, not your best interests,' says former Apple brand evangelist Guy Kawasaki.

Marketing

Secrets of marketing segmentation

If done correctly, marketing segmentation allows credit unions to deliver relevant messages to members, build trust, and garner an improved response.

Marketing|Operations|Podcast

PODCAST: The impact of CUs' hurricane relief efforts

Staff who lost homes and vehicles continued to serve members thanks to donations from credit union peers across the country.

Marketing

PODCAST: How social media has changed marketing

CUs should have a full-time social media person on staff, says digital marketing expert Matt Maguy.

Marketing|ACUC17 Sunday|ACUC Monday

Guy Kawasaki: Create life-changing products

'If you focus on what the consumer needs and wants, the rest will work out,' says America's CU Conference keynoter Guy Kawasaki.

Technology|Marketing

Digital marketing: Make mobile your priority

Three tips for successful social media marketing.

Marketing

Awareness group: Let's build a brand platform for CUs

Messaging must be compelling and speak to consumers’ aspirations and needs.

Marketing

14 tips on crisis management

When all else fails use brutal honesty, expert tells CUNA Marketing & Business Development Council Conference attendees.

Technology|Marketing

‘Tech Talks’ panelists: Focus on the member experience

It’s time for CUs to ‘break’ their technology, speaker tells conference attendees.

Winter 2019

Alternative lending, compliance management systems, and ideas for boosting credit card portfolios are among the topics of Credit Union Magazine’s Winter 2019 edition.

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Marketing
Subscribe

Coming home

Making the digital-savvy feel welcome

‘Pay it forward’ training

'Data Diva' drives down inefficiency

PODCAST: Create products that generate emotion

Secrets of marketing segmentation

PODCAST: The impact of CUs' hurricane relief efforts

PODCAST: How social media has changed marketing

Guy Kawasaki: Create life-changing products

Digital marketing: Make mobile your priority

Awareness group: Let's build a brand platform for CUs

14 tips on crisis management

‘Tech Talks’ panelists: Focus on the member experience

Winter 2019

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