This generation is changing many of society’s institutions, says author and GAC keynoter speaker Kristen Soltis Anderson.

'You're selling [customers] what you're selling them because of their interests, not your best interests,' says former Apple brand evangelist Guy Kawasaki.

If done correctly, marketing segmentation allows credit unions to deliver relevant messages to members, build trust, and garner an improved response.

Staff who lost homes and vehicles continued to serve members thanks to donations from credit union peers across the country.

The hardcore ‘Glengarry Glen Ross’ approach to sales is no longer effective, says Hubspot’s Sam Mallikarjunan.

“Selling is a path to freedom and self-discovery,” says Andre Taylor, author of “Winning in Sales.”

CUs should have a full-time social media person on staff, says digital marketing expert Matt Maguy.

'If you focus on what the consumer needs and wants, the rest will work out,' says America's CU Conference keynoter Guy Kawasaki.

Messaging must be compelling and speak to consumers’ aspirations and needs.

When all else fails use brutal honesty, expert tells CUNA Marketing & Business Development Council Conference attendees.