Surround yourself with people who are honest and transparent, humble and gracious, and who want to be good role models, advises XCEL CU's director of marketing.

'Word spreads that we can help them open accounts and start them on the path to financial literacy.'

'I draw inspiration from a variety of sources: films, my photography of mainly family shots and weddings, and people I meet.'

Kayla Martin harnesses the power of social media to connect with Local Government Federal CU members.

'Part of my challenge was to get CUs to own their campaign; to not see it as the league’s campaign but our campaign.'

Massive rebranding effort moves CU toward a tone of friendly, youthful familiarity.

Marketer incorporates his love of sports into everything he does, personally and professionally.

'We've helped the schools quite a bit, and we have more brand recognition than ever before.'

Edgy marketing campaign produces amazing results.