'Part of my challenge was to get CUs to own their campaign; to not see it as the league’s campaign but our campaign.'

Massive rebranding effort moves CU toward a tone of friendly, youthful familiarity.

Marketer incorporates his love of sports into everything he does, personally and professionally.

'We've helped the schools quite a bit, and we have more brand recognition than ever before.'

Edgy marketing campaign produces amazing results.

This voracious reader sets aside two hours each day when preparing to launch a new product or technology.

'We aren't afraid to come up with unique ideas and make them enjoyable for the staff to implement.'

‘It’s inspiring how just two little words—we care—can hold so much meaning.’

The app—called Foozel—serves as part of UMCU's three-year, $342,000 pledge to benefit two area hospitals.