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Home » Topics » Credit Union Magazine » Marketing

Marketing
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Mark Arnold
Marketing|Podcast

PODCAST: Building a better brand

‘Branding is everything, from the board room to the break room to the back room,’ Mark Arnold says.
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Stratten: Your brand is not your logo
Marketing|GAC18 Tuesday

Stratten: Your brand is not your logo

Whatever people think about your brand, they’re right, unconventional marketing guru says.
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Kristen Soltis Anderson GAC
Marketing|GAC18 Wednesday

Tips for understanding millennials

Young adults aren't 'as strange and alien' as some believe, Kristen Soltis Anderson tells GAC attendees.
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Marketing|GAC18 Monday

Video: Branded dollar giveaway a marketing hit

Campaign creates personal connections, says The Florist Federal Credit Union's Cisco Malpartido Smith.
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Scott Stratten
Marketing|Podcast

PODCAST: Creating awareness through loyalty

Ask members whether you're fulfilling your brand promise, GAC keynoter Scott Stratten advises.
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Kristen Soltis Anderson
Marketing|Podcast

PODCAST: The key to understanding millennials

This generation is changing many of society’s institutions, says author and GAC keynoter speaker Kristen Soltis Anderson.
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Guy Kawasaki
Marketing|Podcast

PODCAST: Create products that generate emotion

'You're selling [customers] what you're selling them because of their interests, not your best interests,' says former Apple brand evangelist Guy Kawasaki.
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Keith Brannan
Marketing

Secrets of marketing segmentation

If done correctly, marketing segmentation allows credit unions to deliver relevant messages to members, build trust, and garner an improved response.
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Shalonda Dawkins
Marketing|Operations|Podcast

PODCAST: The impact of CUs’ hurricane relief efforts

Staff who lost homes and vehicles continued to serve members thanks to donations from credit union peers across the country.
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Sam Mallikarjunan
Marketing

PODCAST: Digital marketing advice from a former ‘annoying’ salesman

The hardcore ‘Glengarry Glen Ross’ approach to sales is no longer effective, says Hubspot’s Sam Mallikarjunan.
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Credit Union Magazine: Rock Stars 2023

Rock Stars 2023

Credit Union Rock Stars are outstanding credit union professionals and directors from a wide range of disciplines who inspire and innovate to advance the missions of their credit unions. The 25 members of the 11th class of Rock Stars were selected for their exceptional creativity, innovation, and passion.
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