Marketing Marketers embrace comforting messages COVID-19 prompts shift from product focus to one of positive brand messaging.Read More
Marketing Virtual marketing and business development Council chat participants work on ‘light at the end of the tunnel’ marketing plans.Read More
Marketing #weCUgrads supports graduates via social media Social media effort provides a ‘creative way to shine a light and demonstrate how we are all in this together.’Read More
Marketing ‘SAFE Credit YOUnion’ celebrates frontline heroes Media campaign honors and thanks those keeping us safe and providing essential services.Read More
Marketing Running toward relief UW Credit Union partners with star football player to provide COVID-19 assistance.Read More
Marketing|Operations|Subscribers Stay true to your brand during pandemic ‘Members will remember who accepted the challenge to help them—and who didn’t.’Read More
Marketing 4 tips for a top-notch CU Rock Star nomination Be thorough, specific, creative—and brag a little.Read More
Marketing Outreach during the outbreak Credit unions take to social media to share information with members.Read More
Marketing|Subscribers The Hispanic market opportunity Move beyond one-size-fits-all operations, and embrace product and service changes.Read More
Marketing Multicultural marketing: 7 do’s and don’ts Know your market’s national origins and regional language variations.Read More