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Multicultural marketing: 7 do’s and don’ts

Know your market’s national origins and regional language variations.

Carol-Brown-117386

Marketing|Subscribers

Marketing message sparks diverse connections

Black Hills Federal Credit Union runs Lakota language commercials that focus on family, not products and services.

Chris Lorence

Leadership|Marketing|GAC20 Tuesday

Awareness: ‘Stand up, step up, and get fired up’

Shift your mindset to one of growth and potential.

Chris Lorence

Marketing|Podcast

PODCAST: Raising consideration of credit unions

Chris Lorence on how the research-based Awareness Initiative makes credit unions a clear choice for consumers.

Jim Nussle

Leadership|Marketing|Subscribers

New year, new opportunity

A new decade is a fresh opportunity to pause, assess, and reset.

Make the most of your member messaging

Make the most of member messaging

5 best practices for communicating effectively and efficiently with members via text.

Video: In search of ‘unsettled beginners’

Video: In search of ‘unsettled beginners’

Open Your Eyes to a Credit Union makes inroads with millennials.

Video: Awareness ads keep consumers engaged

Video: Awareness ads engage consumers

CUNA’s Chris Lorence on outcomes from the Awareness Initiative.

Kristen Tatlock

Compliance|Marketing

PODCAST Replay: Avoiding social media compliance pitfalls

Advertising rules have failed to evolve as quickly as technology.

Open Your Eyes to a Credit Union

Video: Research fuels Awareness Initiative

CUNA’s Chris Lorence on findings driving the effort.

Credit Union Magazine - Spring 2021

Spring 2021

Credit Union Magazine’s Spring 2021 edition features CUNA's 2021 advocacy agenda, strategic planning guidance, and labor market insights.

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