‘I believe marketers can really make a difference in this industry.’

Hispanics’ financial products and services expenditures continue to grow, reaching $1.4 trillion in 2016, says Coopera’s Miriam De Dios Woodward.

Chrystal Parnell spearheads Allegacy’s long-range initiative to become a brand-led organization.

Audra Wilder looks for ways to automate processes within the marketing department.

‘People really want to feel competent during the selection process and confident with their choice,’ says professor and author Sheena Iyengar.

'You're selling [customers] what you're selling them because of their interests, not your best interests,' says former Apple brand evangelist Guy Kawasaki.

If done correctly, marketing segmentation allows credit unions to deliver relevant messages to members, build trust, and garner an improved response.

Credit unions must knock down four pervasive consumer misconceptions to gain greater market share, says CUNA President/CEO Jim Nussle.

Former Air Force officer learned value of messaging while giving daily intelligence briefings to President Ronald Reagan.

‘If I can help others showcase their success, then I’ve done my job.’