Know your market’s national origins and regional language variations.

Black Hills Federal Credit Union runs Lakota language commercials that focus on family, not products and services.

Shift your mindset to one of growth and potential.

Chris Lorence on how the research-based Awareness Initiative makes credit unions a clear choice for consumers.

A new decade is a fresh opportunity to pause, assess, and reset.

5 best practices for communicating effectively and efficiently with members via text.

Open Your Eyes to a Credit Union makes inroads with millennials.

CUNA’s Chris Lorence on outcomes from the Awareness Initiative.

Advertising rules have failed to evolve as quickly as technology.

CUNA’s Chris Lorence on findings driving the effort.