Geoff Bullock values the collaboration that exists at Firefly Credit Union and the rest of the movement.

Nick Hellmich aims to keep members in good standing.

Glenn Griffin views his credit union peers as an extended version of his family.

Fawzia Sarwar enjoys letting loose her creative designer side at Technology Credit Union.

Kipp Riesland lives Patelco Credit Union’s values every day, bringing value that matters to members.

TruChoice FCU’s Sarah Perkins finds it very satisfying to have a positive impact on people’s lives, whether it's members, the community, or employees.

Eliminating steps in credit union processes enhances member value, according to Elizabeth Pavlas of Alaska USA FCU.

Armed with financial education, Shelli McCoy sets out to fight generational poverty.

"Media relations is a two-way street," says Lauren Williams, CUNA’s media relations manager.