Landmark’s motto, “You’re worth more here,” seems especially appropriate for the times.

When people question Cathie Tierney why she has spent her entire 32-year career in one place—Community First Credit Union, Appleton, Wis.—she doesn’t view it as a putdown. She views it as a chance to share her faith in and love of a movement that does so much to help others.

‘I want to show other small CUs the possibilities. I don’t want them to think size defines what they can do.’