Diane Sandoval-Griego strives to make financial coaching a key part of Guadalupe Credit Union’s culture.

Elizabeth Rose, vice president of marketing for Vibrant Credit Union, is what you’d call a “true believer” in credit unions.

TruChoice FCU’s Sarah Perkins finds it very satisfying to have a positive impact on people’s lives, whether it's members, the community, or employees.

Eliminating steps in credit union processes enhances member value, according to Elizabeth Pavlas of Alaska USA FCU.

Social media has the ability to connect people who otherwise wouldn’t have been connected, says STCU’s Andrea Parrish.

Armed with financial education, Shelli McCoy sets out to fight generational poverty.

Virginia educators benefit from Dawn Lindley’s passion for financial literacy education.

Jessie Lewis sees her job as an opportunity to relieve people’s financial stress.

Ray Lancaster is always looking for an opportunity to provide others with a better path financially.

Community Choice Credit Union's 'Give Big, Give Back' mantra inspires Rebecca Lamper to better serve members and community.