Innovation is the keyword that powers Koren Greubel’s search for better ways to meet member needs at West Community Credit Union.

‘Every day I get to come to work and try to figure out how to help people live a better life,’ says Jason Ford.

From revving up post-storm power generators to capturing gators, Thomas Flowers focuses on how to help people in his part of the Florida panhandle.

Making people feel safe, welcome, and appreciated is Cecil Farrar’s assignment in life, especially in his role at MECU CU.

Every voice in a choir is important, says Arapahoe CU’s Christine Eckhardt, who listens closely to those around her.

Matt Duthler had a need to connect with family and community at Northland Area Federal Credit Union.

HR leader Ruth Montana focuses on relationships.