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Articles by Ron Jooss

2019-03_Emotional_Data_115762

Emotional data puts the 'why' behind member service

Use emotional data to win over new members, launch a new product, or understand a loss or failure.

Video shares Tyndall FCU’s hurricane recovery efforts

Leadership|Operations

Video shares Tyndall FCU’s hurricane recovery efforts

‘When we should have been at our worst as a team, we were at our best.’

Maurice Smith

PODCAST: Maurice Smith on diversity and inclusion

Local Government FCU CEO also reflects on his time as CUNA Board chairman.

Big data creates 'digital revolution'

Big data creates 'digital revolution'

Leverage your data to anticipate your members' current and future needs.

Keep pace with the transformation of technology

Keep pace with technology changes

Intelligent devices are a blessing and a curse for delivering products and services to members.

Erik Qualman

Qualman: Find value in three seconds

Craft a message that captures members’ attention.

Emerging marketing technologies: Part I

How technology transforms marketing

Artificial intelligence improves member conversions, engagement, and retention.

CUs come to financial rescue as government shutdown continues

Lending|Shutdown|Leadership

‘It’s the first and only place I would turn’

Members thankful for assistance during government shutdown.

Give-back day

Community Service

Give-back day supports community

Altra Federal Credit Union dedicates federal holiday to a day of service.

Going green in the land of 10,000 lakes

Going green in the land of 10,000 lakes

Clean energy loan program supports climate-smart communities, members.

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What’s Your Risk Appetite?

What’s Your Risk Appetite?

Embrace risk to identify new opportunities, respond to fraud, and achieve strategic objectives.

Cybersecurity Safeguards

Cybersecurity Safeguards

Preventing data breaches and network intrusions requires implementing a range of protective measures.

360-degree Success

360-degree Success

CUNA, leagues and credit unions built their 2019 advocacy priorities on a strong foundation.

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