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News

Home » Authors » Patrick Totty

Articles by Patrick Totty

Faster processing power fuels ‘bigger’ data
Technology

Faster processing power fuels ‘bigger’ data

The sheer power of contemporary tools for manipulating data has changed the game.
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Place a sharper focus on recruiting

CUs seeking alternative points of view increasingly are willing to recruit from other industries. 
Read More
Compliance

Pace of change challenges compliance

'In the current regulatory environment, one of the biggest challenges credit unions face is, "How do we keep up? How do we stay on top of things?"'
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EMV takes Hold
Technology

EMV takes hold at ATMs

Accepting EMV technology means not having to accept liability for skimming.
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Danny Swanson
Marketing|CU Rock Stars 2016

The man with a multimedia plan

One of Danny Swanson's most successful video series features a young man in flannel offering financial pointers.
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Peggy Gray
Directors|CU Rock Stars 2016

The name of the branding game

'We knew doing this would make the Ascend brand synonymous with Music City.'
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Samantha Prouty
Operations|CU Rock Stars 2016

Charging through change

'Passion is more important than any bachelor’s degree or years in the banking industry. Sam personifies that.'
Read More
Nelson Medina
Marketing|CU Rock Stars 2016

Creating a cycle of trust

'Word spreads that we can help them open accounts and start them on the path to financial literacy.'
Read More
Lauren Davis
Marketing|CU Rock Stars 2016

An artist's soul, a marketer's instincts

'I draw inspiration from a variety of sources: films, my photography of mainly family shots and weddings, and people I meet.'
Read More
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Credit Union Magazine: Winter 2022

Winter 2022

Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
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