Watch out for 'deal fatigue,' which confuses consumers about how to get the best value.

Anne Norman discusses UW Credit Union's brand refresh during a conversation with the CUNA News Podcast.

Whatever people think about your brand, they’re right, unconventional marketing guru says.

Ask members whether you're fulfilling your brand promise, GAC keynoter Scott Stratten advises.

'You're selling [customers] what you're selling them because of their interests, not your best interests,' says former Apple brand evangelist Guy Kawasaki.