Marketing How to communicate value and build your brand Watch out for 'deal fatigue,' which confuses consumers about how to get the best value.Read More
Marketing|Podcast PODCAST: Beyond the logo Anne Norman discusses UW Credit Union's brand refresh during a conversation with the CUNA News Podcast.Read More
Marketing|GAC18 Tuesday Stratten: Your brand is not your logo Whatever people think about your brand, they’re right, unconventional marketing guru says.Read More
Marketing|Podcast PODCAST: Creating awareness through loyalty Ask members whether you're fulfilling your brand promise, GAC keynoter Scott Stratten advises.Read More
![How to communicate value and build your brand](/images/[#<Epublishing::Components::ResponsiveImageHelper::SrcsetEntry:0x000055e027334868 @url="https://news.cuna.org/ext/resources/Online/2019/08/08-15-2019_building-brand_1200.jpg?t=1565989499&width=194", @width=0, @pixel_density=1>])
![Anne Norman](/images/[#<Epublishing::Components::ResponsiveImageHelper::SrcsetEntry:0x000055e0278b5b48 @url="https://news.cuna.org/ext/resources/podcasts/Anne-Norman_v2_1200.jpg?t=1561731994&width=194", @width=0, @pixel_density=1>])
![Stratten: Your brand is not your logo](/images/[#<Epublishing::Components::ResponsiveImageHelper::SrcsetEntry:0x000055e0279887c8 @url="https://news.cuna.org/ext/resources/Online/2018/02/GAC2018_Scott-Stratten_1200.jpg?t=1519758729&width=194", @width=0, @pixel_density=1>])
![Scott Stratten](/images/[#<Epublishing::Components::ResponsiveImageHelper::SrcsetEntry:0x000055e027a4c8a8 @url="https://news.cuna.org/ext/resources/Online/2018/01/01-17-18_Scott-Stratten_1200.jpg?t=1516222349&width=194", @width=0, @pixel_density=1>])
