Open Your Eyes

Open Your Eyes to a Credit Union® receives international creative award

Open Your Eyes to a Credit Union® has been named winner of a Hermes Creative Award, an international competition that recognizes outstanding work with while promoting the philanthropic nature of marketing and communications professionals. Open Your Eyes earned a Platinum award in the Electronic/Social/Interactive Media category.

Policy & Issues

Open Your Eyes to a Credit Union® Launches in Four New States

CUNA affiliate Credit Union Awareness announced Monday the expansion of Open Your Eyes to a Credit Union® to four new areas this month: Northern California, Texas, Tennessee and Rhode Island.

Marketing|Podcast

PODCAST: Raising consideration of credit unions

Chris Lorence on how the research-based Awareness Initiative makes credit unions a clear choice for consumers.

Policy & Issues

Hazlett: Why it’s important to “Open Your Eyes”

Mountain West Credit Union Association Director of Corporate Communications wrote an op-ed for CUInsight on the important opportunity that the movement has to open consumers’ eyes to the benefits of joining a credit union.

Policy & Issues

Kansas, Missouri officially launch ‘Open Your Eyes to a CU’

Consumers in Kansas and Missouri started seeing Open Your Eyes to a Credit Union® materials Monday as CUNA’s Awareness initiative officially expands to those states.