Long-time finance leaders reflect on their changing role in the wake of the CUNA Finance Council’s 25th anniversary.

Chief financial officer role changing to include a strategic focus, says Brandon Smith.

While the CFO job is about numbers, don’t forget about people, says Flint Area School Employees CU’s Bryanna Tapley.

'Maintaining a healthy balance sheet meant we could grow the CU, reach more members, employ more people, reward more people, and really make a difference.'

‘They are paragons of skill, service, and achievement in the field of CU finance.’

'True innovation is always a moving target.'

These executives must also deal with public relations and stakeholder management.