Frank Chinn, board chair of Unitus Community CU, was a music teacher for 34 years, so he knows “you have to keep educating" to make a lesson sink in, and he said the same lessons are applicable to CUNA’s Awareness initiative.

The Michigan Credit Union League launched a state brand campaign Open Your Eyes to a Credit Union® to help consumers consider credit unions. CUNA and MCUL collaborated for over two years to research the financial needs of Michigan consumers.

Thoughts on ‘Open Your Eyes,’ crowdsourcing, and gender equality.

‘We’re not going to change consumers’ hearts and minds with a one-and-done effort,’ says CUNA's Susan Toalson.

CU Direct, the nation’s leading credit union lending technology developer, has joined CUNA, state leagues and credit unions nationwide in the Awareness initiative by providing financial support to the ground-breaking initiative.

CUNA’s Open Your Eyes to a Credit Union® initiative is designed to take advantage of a once-in-a-lifetime opportunity to raise consumer consideration of credit unions, Chair of CUNA’s Awareness Advisory Group Teresa Freeborn wrote this week.

CUNA announced Tuesday the launch of YourMoneyFurther.com, a website that provides consumers with the opportunity to learn more about credit unions. The site is the focal point for CUNA's groundbreaking, research-based awareness effort.

CUNA announced Thursday significant early financial support to the Awareness Initiative, a groundbreaking effort being led by CUNA to grow consumer awareness and consideration of credit unions as the best financial partners. 

Registration is still open for Wednesday’s free webinar on CUNA’s Awareness Initiative, which will delve deeper into the “Open Your Eyes” campaign, with a look at the brand platform and a portfolio of consumer-facing materials.