awareness

CU Awareness announces Coopera as strategic partner to expand campaign

Coopera was chosen as the newest partner of Credit Union Awareness LLC and the Open Your Eyes to a Credit Union® campaign to help expand campaign to one of the largest, fastest-growing, youngest and most underserved communities in the US.

CU System

Open Your Eyes to a Credit Union launches in Montana

Credit Union Awareness LLC announced today that the AI-driven, consumer consideration campaign, Open Your Eyes to a Credit Union®, is headed to Montana. The launch comes as thousands of credit union advocates and executives prepare for CUNA’s GAC.

Marketing|Subscribers

Raising Awareness 2.0

Retooled ‘Open Your Eyes’ campaign gains consumers’ attention (and an award).

CU System

Open Your Eyes to a Credit Union® lands in Wisconsin, Oklahoma

CUNA announced the arrival of the Open Your Eyes to a Credit Union® campaign to Wisconsin and Oklahoma. The launches follow five other newly launched states in January and bring the total number of states running the campaign to 21.

CU System

CUNA Mutual Group recognized as Founding Visionary for CU Awareness

CUNA Mutual Group has been recognized as an exclusive Founding Visionary for Credit Union Awareness as the organization increases it pledge of support to $3 million for the Open Your Eyes to a Credit Union® campaign.