The Open Your Eyes to a Credit Union® campaign has reached billions of consumers who are “in-market” for a financial service, Credit Union Awareness Executive Director Chris Lorence wrote recently in Credit Union Times.

Credit Union Awareness LLC announced that Open Your Eyes to a Credit Union® has launched in Wyoming. The campaign has launched in twenty-six states and is expected to launch in at least 4 other states in the upcoming months.

Coopera was chosen as the newest partner of Credit Union Awareness LLC and the Open Your Eyes to a Credit Union® campaign to help expand campaign to one of the largest, fastest-growing, youngest and most underserved communities in the US.

Credit Union Awareness LLC announced today that the AI-driven, consumer consideration campaign, Open Your Eyes to a Credit Union®, is headed to Montana. The launch comes as thousands of credit union advocates and executives prepare for CUNA’s GAC.

Retooled ‘Open Your Eyes’ campaign gains consumers’ attention (and an award).

CUNA announced the arrival of the Open Your Eyes to a Credit Union® campaign to Wisconsin and Oklahoma. The launches follow five other newly launched states in January and bring the total number of states running the campaign to 21.

CUNA Mutual Group has been recognized as an exclusive Founding Visionary for Credit Union Awareness as the organization increases it pledge of support to $3 million for the Open Your Eyes to a Credit Union® campaign.

Chris Lorence on how the research-based Awareness Initiative makes credit unions a clear choice for consumers.

CUNA’s Chris Lorence on outcomes from the Awareness Initiative.

CUNA’s Chris Lorence on findings driving the effort.