Partnership with TV station a result of searching for new content opportunities.

“We do it better if we do it together,” he tells conference attendees.

The groundbreaking Open Your Eyes to a Credit Union® campaign is set to launch in Kansas and Missouri July 22, The two states will join three others launching this month, more than doubling the state presence of the campaign nationwide.

Open Your Eyes to a Credit Union® Campaign has reached more than 5 million consumers with three more states set to launch in July.

CUNA announced Tuesday that the Awareness initiative’s Open Your Eyes to a Credit Union® campaign will launch in three new states within the next month, expanding to North Dakota, South Dakota and Indiana.

Frank Chinn, board chair of Unitus Community CU, was a music teacher for 34 years, so he knows “you have to keep educating" to make a lesson sink in, and he said the same lessons are applicable to CUNA’s Awareness initiative.

The Michigan Credit Union League launched a state brand campaign Open Your Eyes to a Credit Union® to help consumers consider credit unions. CUNA and MCUL collaborated for over two years to research the financial needs of Michigan consumers.

Thoughts on ‘Open Your Eyes,’ crowdsourcing, and gender equality.

‘We’re not going to change consumers’ hearts and minds with a one-and-done effort,’ says CUNA's Susan Toalson.