Thoughts on ‘Open Your Eyes,’ crowdsourcing, and gender equality.

‘We’re not going to change consumers’ hearts and minds with a one-and-done effort,’ says CUNA's Susan Toalson.

CU Direct, the nation’s leading credit union lending technology developer, has joined CUNA, state leagues and credit unions nationwide in the Awareness initiative by providing financial support to the ground-breaking initiative.

CUNA’s Open Your Eyes to a Credit Union® initiative is designed to take advantage of a once-in-a-lifetime opportunity to raise consumer consideration of credit unions, Chair of CUNA’s Awareness Advisory Group Teresa Freeborn wrote this week.

Registration is still open for Wednesday’s free webinar on CUNA’s Awareness Initiative, which will delve deeper into the “Open Your Eyes” campaign, with a look at the brand platform and a portfolio of consumer-facing materials.

We’re going to open America’s eyes to credit unions.

‘This is the table stakes, the one that really matters,’ says CUNA’s Douglas Kiker.

‘We can’t afford to wait on the sidelines any longer,’ says CUNA President/CEO Jim Nussle about the need to increase credit unions' market share.

Attendees will get an update on the initiative and hear plans for next steps.

CUNA’s chief engagement officer offers five ways to drive change in your CU.